Art, Food, Fashion.. Everyone Can Find His Passion in Milano

By Irene Colombo, Italy.

“Charming” is the best way to describe Milan: a metropolitan city, the capital of fashion, a wonderful place to admire the neoclassic architecture and the best city to taste typical Italian food. Milan is a big city situated in northern Italy, county seat of the region of Lombardy. It is the second most populated city in Italy with more than 1.3 million citizens. It is full of attractions and things to do for tourists as well as for local people.

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The city center is amazing and, if you are an art lover, you must come and visit it. You can see the “Duomo”, a huge Catholic cathedral built according to the Italian gothic style; it took more than six centuries to complete the church and lots of famous architects and painters like Leonardo da Vinci and Donato Bramante contributed. The Dome is open almost every day and you can go inside and admire the beautiful columns and the altar and, if you want, you can also take the elevator to go on the roof and enjoy the view of the city and to look at the so called “Madonnina”, a golden statue of Maria situated on the top of the church. A curiosity about the Dome is that above the altar there is a little box which contains one of the nails with which Jesus was crucified.

Another wonderful example of inspiring architecture is represented by the “Galleria Vittorio Emanuele”, a covered passage built in the 19th century to connect the Dome Square with the famous “Teatro Alla Scala”, one of the first theatres built in Italy and one of the most well-known theatres in the world.

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Italian food is renowned all over the world and if you have a good appetite, Milano is the perfect place for you. There are lots of good restaurants in every corner, some of them are quite cheap while others are expensive, but believe, me they are definitely worth it! A really good area where you can find restaurants, but also clubs and bars that have happy hours every day or where you can hang out at night, is “Milano Navigli”. It is a zone situated a little bit outside of the downtown center, but it is really easy to reach, even with public transportation. This area takes the name from the canal that passes through it and it is a really typical part of the city.

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This beautiful city is also known as the capital of fashion. Everyone wants to go there to go shopping because a lot of famous designers are Italian and they all have their boutiques there; it is also easy to see models walking around the city. The best places where you can go shopping are “Via Vittorio Emanuele” and “Via Montenapoleone”.

Every year in the beginning of October we have “Fashion Week”. During this period, there are parades everywhere all over the city and lots of stars and famous people come to Italy to join the event. I personally love the Fashion Week because, if you walk around in the streets, you can feel that there is a special atmosphere and in particular there is one night, the Vogue Fashion Night Out (VFNO), where all the shops are opened until midnight and there are “fashion” parties in the nightclubs.

As I showed you, Milan is a really beautiful city. There are lots of people living there and sometimes life can be a little bit chaotic, but I love the fact that I live in a city that has every kind of attraction. There are friendly people, amazing shops, delicious food and such a lively nightlife; so if you come to Italy, you need to stop in this city and enjoy all the experiences that it offers!

Wanderlust – the Need of Travel

Stella Pioli, Italy

I love to travel. Don’t you love that feeling when your first waking thought is, “Oh, yeah…I’m going somewhere today!”?. My parents and grandparents always told me to explore the world, because if we were meant to stay in one place, we’d have roots instead of feet.

 

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A word that we always hear more often is “Wanderlust”. For those who don’t know what it is, it means a strong desire for or impulse to travel and explore the world. It may reflect an intense urge for self-development by experiencing the unknown, getting to know unfamiliar cultures, ways of life and behaviors, or may be driven by the desire to escape. For them, it’s not only travel, but a challenge; they explore places where they are likely to be pushed out of their comfort zones or encouraged to take risks.

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Not everybody is meant to travel. There are some people who never feel the urge to leave the house. Staying in the city they came from, hanging out with the people they have known since they were kids, sitting on the same the couch, and staying in the 360 degrees that immediately surrounds them: they’re happy with that. A lot of people in this world don’t see the point of travelling, and most say it’s a waste of time, money, or it’s scary to travel to places that are far away.

“The world is a book and those who do not travel read only one page” – Saint Augustine

Then there are the rest of us: the people who can’t sit still and always keep their passports on them – just in case. In fact, if we did not love to travel and explore a new culture we would have never taken this trip to Santa Barbara. It doesn’t matter if you stay for 4 weeks or 9 months, you had the impulse to travel, you were bitten by the travel bug. We are still finding and preparing ourselves for school and career. The skills and experience we gain from traveling abroad gives us life-long personal benefits as well as a leg up in the professional world.

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But have you ever wondered why some people need to travel more than others? For those people, it becomes one of life’s essential needs, as important as food and shelter.

Well, a study shows that such behavior traits with a gene variant known as DRD4-7R, which is thought to be present in around 20 % of the population. Some have even nicknamed it as the “wanderlust gene”. DRD4 is a dopamine receptor that helps control the levels of dopamine in our brains. The 7R allele is associated with increased risk-taking, curiosity and various psychiatric disorders including ADHD, alcoholism and drug dependency.

 

The Earth is filled with infinite experiences, wonders and once-in-a-lifetime opportunities. Imagine, camping out underneath the aurora borealis in the Canadian tundra or hiking through the Sacred Valley of Machu Picchu. I believe that a lot of education is experienced in a classroom or through a textbook, but it isn’t nearly as fulfilling or effective as traveling the world.

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We are inspired to live better, to be happier and to give back to those in need. Our lives are defined by experiences. The greater the number of experiences, the better the definition of life becomes.

“You only live once, but if you do it right, once is enough” – Mae West.

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Being A Military Wife

 

Heloise Hartman, Belgium

An army wife: ” An emotionally strong and independent woman who does what is necessary to care for her family. A very devoted wife who is proud of her army husband.”

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Would you be able to assume this responsibility?

We always speak about the difficult life of a military man, but what about the family who is left behind?

I am 18 years old, I come from Belgium and I’ve been dating a military man for a bit more than one year. His father and his older brother are also in the army, so I have many experiences on which I can base myself.

The army is not the same in every country. Now, in Belgium and in a big part of Europe (Spain, France, United Kingdom, Germany,…), even if these countries aren’t in war, we have a constant danger because of the terrorists.  We can relate no less than 8 attacks in 2016 in Europe (including 2 in Belgium), and already 20 attacks in 2017, only in Europe.  Because of this constant fear all the citizens have, and the fact that less and less people want to enter the army, our Belgian soldiers have to pass minimum 6 months every year far from their family, protecting the big cities and the big events of their country to which they promised loyalty. Can you imagine passing your birthday, Christmas or any important day without your family, without your parents, your wife or your children only because of your job?

Being a military wife means being able to do everything a couple has to do, but do it alone. That contains being able to keep the house clean, being able to use some tools to repair everything, being able to educate the children, to make them take their bath, to cook for them every day and as well to help them with their homework. But also being able to explain them where their dad is, why he is not here, at home, with us… It’s a lot of responsibilities and you can never give up.

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But it’s also missing him a lot, being worried every day because you know what can happen, and you can’t do anything. When they have to go far away for a mission (in Mali, Afghanistan, Lebanon, Gabon…) you can’t know exactly where they are or what they are doing. You sometimes stay during many hours in front of your phone, waiting for a small message just to know he is fine. Sometimes you don’t have any news during many hours, or many days.

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But instead of that, we can be proud of them and of all they accomplish. Not everybody can say that their husband is totally devote to his work. That they are risking their own life to save the one of hundreds or thousands people they don’t even know.

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Healthy Japanese Food

By Haruka Toyoda, Japan

Japanese can live longer than the other nationalities. Actually, we have research.It says the average lifespan for Japanese men is 80.79 years and for Japanese women is 87.05 years.This could be the longest lifespan around the world. Why can we live so long? Because we eat healthy Japanese food which is an intangible cultural heritage.

First, I want to introduce the structure of Japanese healthy food.We always have 4 kinds of foods. It called ‘1 zyuu 3 sai.’ That means soup, rice, one main dish and two small side dishes. To tell the truth, we don’t count rice.This photo is the typical breakfast.There is soup, 1 main dish(fish),2 side dishes(egg and green one) and rice.If you eat this, you can get all nutrients you need.This soup is called miso soup which is made of soy so also this is healthy.
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Next, I’ll introduce SUSHI.This is the most famous Japanese food around the world.Our country is surrounded by the sea.So we eat fresh fish.Most of Japanese like this. Actually, real sushi doesn’t have avocado.It’s rare to see sushi with avocado in Japan and I have never seen a California roll in Japan.But I like this kind of sushi.

Finally, I want to tell you about Okinawa where the person who had the longest lifespan lived.Okinawa is located in the western  Japan.It has a  beautiful ocean and delicious food.The most famous food is called  Goya.It tastes bitter but it contains a lot of Vitamin C.The weather is warm through the year.And old people normally work at their own farm and grow vegetables.The secret to living a long time is to be active and eat healthy food.

Let’s eat Healthy Japanese Food!

 

A Peak Into The Family Business

Bart Rooijakkers  (The Netherlands)

“What else are you gonna do all summer?” Is what I heard every year before the vacation. From my family who was trying to persuade me to work for the company during the summer. Despite my protest, i was actually convinced every year.

From the day i turned 9, Working in the family company became a regular thing. My family has a bulb farm, They farm the bulbs other companies use to grow flowers to sell them. The whole family regularly worked here to help out, and earn money on the side. Although i was never really big on the work, It was always a good time working with my nephews and nieces. We used to have a lot of fun just messing around, This, however, resulted in less work being done.

 

Rooijakkers Breezand B.V was founded in the year 1906, The first bulbs were harvested by my great-grandfather Henk Sr. In his years of being in charge, he made a simple small-town bulb farm into a Multi-national Allround the year farm. Then after he passed away My Grandfather Jacob Rooyakkers Took the reigns, he had a big part to play in the expansion of the company. In 1991 he, Along with another dutch Farmer named: Jan Van Der Wereld, Became partners in the Sun Valley Group. A group of farmers/businessmen that work around all across the world.

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Jacob (Left) Jan (Middle) Leen (right)

 

 

 
Currently, Rooijakkers B.V has business with a lot of different partners all around the world. The biggest business is with The United States, However, there are farms/Partners in: Kenia, France, and Canada aswell. In The United States. Somewhere in the 90’s, the 3 partners decided it was time to expand their business into another branch: Real Estate. They bought all the ground in a small town. They rent these houses to people who live there. This makes for good business. however, the costs were high aswell, Because a lot of buildings needed repair/work done to them.

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When my Grandfather started getting of age, He asked his Sons/Nephews To help him run he company. Which they did, The “Board” now consisted of: 3 Brothers (My Uncles and Father), And 3 Nephews. They ran the company for several years until for personal reasons 2 of the nephews stepped out of the company. After this it was just: My Grandfather, the 3 brothers and 1 nephew. in 2010 My grandfather passed away, this led some tragic problems. 4 years after this the company was now run by: My father, my Uncle and the nephew. As it currently still is.

 

as of my own experience with the company, Although i did not like the work. I am glad i worked in the company for all those summers. As it has shaped my personality and thoughts in a big way. I stopped working for the company in the year 2017, because of school and different personal reasons. i will always remember the days in the glaring summer sun, and these are the memories that remind me of home. Although it’s good to be here i miss the sight of the fields full of flowers.

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A New Era in Global Marketing Communication

A New Era in Global Marketing Communication

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Writer: Shantel F. Mbulo

A question regarding globalization, which we an answer to is. How will the global market look in 10 years? Well that is a question I can answer in a heartbeat. With the growing demands and emerging economies such as Brazil, Russia, India and last but not least China, call for new marketing strategies. A marketing strategy that works in Denmark might not work in Zambia, caused by language barriers and cultural differences. In order for a Danish company to successfully penetrate the Zambian market, the company must seek above gaining economic surplus. The company might even need to adjust their product to the country in interest.

 

Communication Is Key Another important factor to be aware of, is the manner in which you communicate. Before penetrating a market, research is the core of succeeding. Behavioral patterns vary, consumers therefor demand to know why a company belongs in their country, and a company should be very keen on emphasizing this. Hence, hyper-transparency is king, if any failure on this field a company simply gets discredited and weakens its opportunity. As Eminem rapped it “You only got one shot do not miss the chance to blow”.

Digitalization of Globalization The past 5 years there has been huge growth in PR companies. This is caused by the growth in digital influencers such as bloggers, reviewers etc. This has called for more media awareness. The Internet never sleeps; you therefore need to be aware of the vast changing trends. However, not all get to be a part of the vast change. There are still 3rd world countries that are left out. Though they are following the smartphone trends, they still don’t have the network to use the internet as we do in the western world. Some third world countries still live by the pre-industrial model, it is therefore impossible to approach them as they were a third world country. So, what is the perfect recipe as to including these on the global scene? A lot of companies seem to fail on this task.

offshoringThe Effect of outsourcing At times companies decide to outsource in order to gain higher economic surplus in their company. Unfortunately this is done without reviewing the country’s infrastructure. With this being said, outsourcing is not only negative, it is positive as it creates jobs for people who otherwise would have been unemployed. However, as mentioned previously. If the only goal is to gain economic surplus, it will be an unstable business, if the cultural communication is poor so will communication be in general. For a business to thrive better on foreign grounds you must make an effort to communicate, be transparent, an reliable to ensure a healthy relation within the company as well as having a good reputation amongst 3rd word countries.

ISLA VISTA Mass Murder

Ketelslegers Lola, Belgium.

Back to the 23rd May 2014 : Elliot Rodger, a 22-year-old student killed six people and injured fourteen others near “UCSB” (University of California, Santa Barbara) before killing himself. But what exactly happened ?

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Firstly, Rodger killed his roommates in their appartment with two differents knives. The three guys received a lot of stab wounds and incision wounds everywhere in their bodies. After that he wrote “My Twisted World”, a novel about his life, and how he became a monster. He also posted his last video on his YouTube channel where he explained his plan, how he would kill students, girls and boys who had rejected him. His mother saw the video and came to Santa Barbara with Rodger’s dad; she tried to call the authorities but it was too late…

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Secondly, he drove to the “Delta Delta Delta” sorority and killed two girls with guns. The first one received eight shots and the second one received seven shots in her chest. The third girl who was at this crime scene was seriously injured, but she survived. The survivor said that Elliot looked at her and smiled, after that, he shot. She said it was like he was really happy to kill. The girl was save by another student who also survived the mass murder.

 

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Thirdly, his last victim was a student in the “Deli Supermarket” of the campus. Elliot shot into the window of the Deli and killed a student. He received a shot in his head and died immediately. The other people in the supermarket were injured.

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Rodger also injured fourteen other people who survived the attack (including the girl in the sorority and the customers in the supermarket, but he also injured people who were walking on the street). After his mass murder, Elliot killed himself in his car before being stopped by the authorities.

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The families of the victims don’t understand how the sheriff didn’t see that Rodger was sick, because the killer published a lot of videos on YouTube where he looked really dangerous. He talked about his frustration of not being loved by girls and how much he hated couples.

No one in Santa Barbara has forgotten this horrible story, and today there’s a lot of policemen in Isla Vista, where Elliot Rodger killed his victims…

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