Why People Buy Designer Brands

Michelle Christoffersen, Denmark

A lot of people seem to be obsessed with buying designer brands, even when they can’t afford them. Why is it so important for people, and what is the psychology behind it? Self-esteem has a lot to do with this, and many people maybe feels that they have something to live up to. They want to have the same stuff as their friends, people they see on Instagram or their favorite celebrity. They feel like the society is evolved around materialistic stuff and that it gives you status to have the brand new designer handbag.

Back to social media and the internet, it has become the best way for businesses to advertise their brand name and their products. On Instagram for example, a business can make influencers wear their clothes and advertise their brand for them. Young people see these celebrities and influencers and want to have the same things as them, hoping that they too, can get a little of the glam. Self identity and social status plays a big role here, because people want to represent a certain kind of type. The clothes they wear represent which kind of person they are (or want to be).

dollar-sign-vectorshopping

A good reason for buying designer brands is, that it is good quality and there is a big chance that a pair of jeans from a designer brand is gonna last longer than one for $25 in Marshalls. Designer brands are usually made from finer fabrics and have superior stitching compares to those of bargain stores. But then again, if you can’t afford it, it is not a good enough reason that it is better quality if it costs you $200 more and a big loan on your credit card.

Brand loyal costumers to a certain brand, also explains why people sometimes pay overprice just for the brand. Apple inc. is a good example for this. A lot of their costumers are ready to by the new IPhone, Ipad, MacBook etc. from them no matter the price and even though brands like Samsung and Microsoft often gives a better quality and system in their technology compared to Apple. The costumers don’t care. They are brand loyal and they are comfortable with the brand, so that is where they are gonna stay. It’s the same with clothing and accessories brands.

I have been guilty of buying things that are maybe a little overpriced because I wanted the brand, I think a lot of us have. Sometimes it can be okay to give yourself a little extra nice thing, but you shouldn’t be in debt for it, you should save up and only spend the amount you really can afford. I think our society today, evolves a lot around materialistic stuff and who has the most expensive and trendy stuff. That’s why a lot of people feel the need to buy these things, because everyone else does it. And who wants to feel like they are worth less than the rest? No one.

 

 

 

Instagram Food Culture

 

Ramona Kramer, Switzerland

Instagram. There is basically no person in our generation who hasn’t heard that word yet or who even doesn’t use this app. In June 2018, there were nearly 1 billion monthly users and 500 million daily active users – with an upward tendency. Over half of the users are between 18-24 and on an average day, 80 million photos are shared.

Handy

Admittingly, I use Instagram every single day and I love to look at new profiles. Especially in the last few years, I’ve noticed that there are a lot of fitness accounts coming up, posting pictures of healthy food and promoting new weight loss products on a daily basis. This can be great for inspiration and motivation, but it can also put a lot of pressure on young, influenceable users that think they also have to eat perfectly healthy all the time in order to get the “perfect” body. Every Fitness Instagrammer pretends to know what’s best for everyone. For example one says only to eat vegan, the other one to cut out bread and gluten, the other one to eat 1,000 calories a day, etc. This can be confusing and lead people into a dangerous direction of a wrong self image and an obsessive lifestyle.

comparisoncalorie compare

I’ve been influenced by this trend before and I know some other people who have changed their eating habits because of Instagram. So, I was wondering how many other young females have had that experience with Instagram or if and how they are affected by this trend, positively or negatively. To get more information, I created a survey with questions related to this topic and I sent it to females, all between the age of 17 to 19. The answers were quite interesting.

granola

Out of 10, only one of the surveyed people doesn’t use Instagram. The rest are on this app multiple times daily. Only one person follows no account with posts related to healthy food, the others do, and half of them have already tried out a food recipe from one of these pages. Contrary to my expectations, no one has ever bought a weight loss product promoted on Instagram. Still, almost 70% feel pressured to eat healthy seeing these pictures and 30% even feel bad when they eat food that is considered “not clean”. One of the young women gave an interesting answer to the question of whether or not she sees these posts as an inspiration or bad influence. Her answer was: “As long as it is about healthy lifestyle, I see their posts as an inspiration. I don’t like posts about how to lose weight because I don’t feel like I have to lose weight, but the posts make me feel insecure about my body.” This is also where I see the biggest issue: This influence can make us suddenly feel bad about ourselves for things which seemed normal to us before.

Posting these pictures can’t be stopped and as long as Instagrammers want to be inspirational, it also shouldn’t be stopped. Still, there should be more focus on what makes you feel good and happy rather than what could lead you into an obsession with food and fitness. We forget so fast that the people who post these pictures are only human as well, and everyone can post his healthy salad and eat a cookie afterwards without sharing the dessert with the world. What you see on social media is never the whole truth, it is just segments of a life and everyone can decide what they want to share and what not to. So, in conclusion, try the healthy oatmeal for breakfast, but also enjoy your In n Out Burger without worrying about it.

Why is loving yourself so hard nowadays because of social medias?

Image result for social medias impact on confidence

by Lea Barras, France.

I have to admit, sometimes I lose confidence in myself when I spend too much time on social media sites. But, even if most of people don’t admit it, I think that nowadays it is common for everyone, especially for teenagers and young adults. Indeed, nowadays, social medias are everywhere and everyone has an Instagram, Twitter or Facebook account. Event though these sites are really useful and have a lot of positive aspects, sometimes they can also have a lot of negative impacts, especially when it comes to self confidence and loving ourselves.

For example, when we are scrolling our Instagram page, we’re always seeing perfect girls with perfect bodies in perfect places. Also, with the famous hashtag #goals, we always see pictures of #couplegoal, #lifegoal, #friendshipgoal etc. In fact, these kinds of posts can have a really negative impact on our way of loving ourselves. Indeed, we start to compare and to wonder why we do not have that kind of body or why we don’t travel as much, why we are still single, why we do not have that much money etc. Then, we start to post pictures or posts just for people to like them because we always want to be the one with the most of likes etc. But when we don’t, we become sad or question ourselves, thinking it’s our fault or  that we are not enough.

We are used to see celebrities, such as Selena Gomez (in the picture below), who have the most liked pictures on instagram (she has sometimes more than 8 million likes) or influencers who always seem to have the perfect lives. In the end, it has been proven that these habits damage a lot our self confidence.

Image result for selena gomez most liked photo on instagram

Indeed, for 60% of people, social medias have impacted their self-esteem on a negative way. Let’s see the 3 main reasons why loving ourselves has become so hard because of social medias and the 3 main attitudes we can use to resolve this problem.

3 mains reasons why loving ourselves has become so hard because of social medias : 

  • Most of the photos we can see on social medias are retouched. 

Indeed, often when we see a picture on internet, it’s not real. The photo has certainly been retouched to fit the beauty standards that society has imposed on us today. Nowadays, women should all have perfect bodies, which means thin legs but with curves, tanned and clear skin, long beautiful hair, but this is not reality. We can’t be that “perfect” and this makes “normal” people,and especially teenagers, feel bad about themselves and having complexes about their physical appearances.

  • Famous people on the internet always show the best sides of their lives. 

People rarely talk or post about what’s going wrong in their lives or about their insecurities and fears. They only show the best that’s happening in their lives. That gives us the feeling that they have perfect lives with no bad days or struggles, whereas in fact it’s not true. Everyone has bad days or struggles with something. So we have to remember that people on social medias only show us what they want to and that we don’t know what happens in their lives behind the camera.

  • The constant run for Likes. 

Nowadays, Likes are more important than everything else. Everyone wants to be the one with the most Likes on his pictures. This leads to people being ready to do anything to achieve it. Indeed, sometimes we post things more for others (because we know it’s the kind of poses or pictures they like) than for ourselves. In the end, we don’t even like the things we post, but we post it because it’s the “trend”.

3 main solutions for being able to still love ourselves while being active on social medias :

  • Don’t compare.

“Personality begins where comparison leaves off. Be unique. Be memorable. Be confident. Be proud.” is a quote by Shannon L. Alder that we should all keep in mind when we’re using social medias and start comparing ourselves to these perfect girls in photos. Indeed, the only person we should compare ourselves to is ourselves because that’s what matters the most to us and that’s the most important for our own self-image. By doing this, we can only do better, whereas comparing with others on social medias can only bring us negativity because we’re different people so we’ll never look like them.

  • Trust your own timing. 

Everyone’s timing is different. Indeed, if your bestfriend is in a relationship and you’re not, that doesn’t mean that you “suck” or that you’re not beautiful or funny or anything enough to be in a relationship too. It just means that it’s not the right time for you. We shouldn’t pressure ourselves to be where other people are now in their lives because we do not have the same timing, and something that is good for someone now is maybe not good for you at the same time. Also, everything happens for a reason so we should just relax and appreciate life as it comes and not worry too much about the things we can’t control.

  • Remember that perfection doesn’t exist. 

Lastly, we should remember that perfection doesn’t exist because we can’t always be in a good mood, or being well dressed all the time because life comes in waves : one day you’re fine, the next day something is bothering you and it goes on and on like this. So we have to remember that it happens also to the perfect girl you see on Instagram, it’s just that she chooses to not show it to the world. Also, perfection is subjective : your definition of perfection is maybe not the same as the person sitting next to you, so you can’t be perfect for everyone. You should only try to be perfect for yourself and that’s enough.

Bibliography :