Oktoberfest

by Jasmine Jacobs, Germany

 

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Oktoberfest is the world largest and most popular folk festival in the world. A folk festival celebrates traditional folk crafts and folk music. It is located in Munich, in Germany. Every year over 6 million people from all over the world come to Munich to be a part of it.

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One of the most popular traditions is the first draft from a freshly tapped cask of beer. This tradition signals the start of Oktoberfest.

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On one day you can see the splendid carriages of the Munich breweries. Every spectacular carriage is different and unique.

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It’s a 16-18 days folk festival. If you are over 18 years old you should visit the big tents. There you can listen to German folk music, drink the traditional beer and eat the traditional food. Warning: The beer is really expensive, it costs approximately $12.

There are 14 big and 15 small tents. In all these tents there is space for over 100,000  people. Every year all tents are completely full.

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To wear traditional German clothes is a fun part for all visitors. Women where a ‘Dirndl’, which is like a dress, and men wear leather trousers.

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This folk festival is not only a fun event for adults. In the outdoor area there is a huge range of fun activities for young people so it’s not necessary to visit a tent. You can have a lot of fun just being outside.

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PNL/QLF

By Leon Valette,  French part of Switzerland

PNL is a French group composed of two brothers ( Ademo and N.O.S.). Their real names are Tarik and Nabil. They are from a city close to Paris in France. Their father is a Corsian raider who raised them alone without their mother.

They have a little brother named Yanis. At high school they attended hip-hop classes, influenced by  Psy 4 de la Rime Ou Sinik. Tarik started to rap at 15 years old.

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German Sites

Pascal Lange, Germany

Neuschwanstein Castle:e696b0e5a4a9e9b59de5a0a1e69e97e5beb7e99c8de5a4abe5aeaee5a5a7e4bcafe998bfe6a285e788bee9ab98e5b08fe98eaee4b880e697a5e9818a

The Neuschwanstein Castle is in Neuschwanstein, Bavaria. It was finished in 1869 and inspired Walt Disney, that’s why it is sometimes called the Disney Castle.

 

Brandenburg Gate:brandenburger_tor

The Brandenburg Gate was built from 1789 to 1793. It’s a triumph gate in Berlin and the only existing city gate of 18 others.

 

Europa-Park:

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The Europa-Park is a theme park in Rust, near the French border. He’s 95 hectares large and the biggest in Germany. The Europa-Park opened on 12th June 1975 and is the second most popular theme park in Europe, after the Disneyland Paris. The ‘Golden Ticket Award’-Jury of the US magazine “Amusement Today” chose the Europa-Park in September 2017 for the fourth time in a row to the best theme park in the world.

 

Cologne Cathedral:2016-quer-IMG_0692

The Cologne Cathedral is the second tallest cathedral in Europe and third tallest in the world and since 1996 UNESCO world heritage site. The Cathedral was started in the 13th century but finished in the 19th and was from 1880 to 1884 the tallest building in the world.

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Ulm Cathedral:

The Ulm Cathedral is, with 161.53 meters, the tallest church in the world. She was built from 1377 to 1543 and wasn’t damaged at the 1944/1945 attacks on Ulm. Ulm is the city were Albert Einstein was born.

 

 

Reichstag Building:download

The Reichstag Building is in Berlin and was built from 1884 to 1894. Since 1994 the elections for the Bundespresident are in the Reichstag Building and since 1999 the German Bundestag, so the German Parliament sit in the Building.

 

Dresden Frauchenkirche:dresden-frauenkirche-1500x850

The Dresden Frauenkirche is in Dresden and was built from 1726 to 1743. She was seriously damaged from the 13th to the 14th February 1945 and on the 15th February she collapsed. From 1994 to 2005 the Church was rebuilt.

Traveling

By, Ali Alghamdi, Saudi Arabia.

And, Ali Ahmad, Saudi Arabia

Traveling is one of our hobbies. We have traveled since we were young. We have many reasons to love traveling, such as changing our daily routine, learning about other countries culture, meeting new people from different countries, and visiting museums help us to learn the country’s history.

We have visited about 30 cities in 17 countries in the last five years.

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One of the most beautiful cities we visited was Auckland in New Zealand. The weather was perfect and the people were more friendly there. We loved this city because it was amazing.

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Also we would have so much fun in Milan, There was a big mall that has many brands, Italian foods and it was beautiful .

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We visited Selangor also in Malaysia and it was amazing city for tourists to relax. And if you need to marry you can go to there as a honeymoon.

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Eventually, traveling has positive and negative sides but we will keep traveling until the last day of our lives.

 

 

 

 

 

 

 

 

 

Art, Food, Fashion.. Everyone Can Find His Passion in Milano

By Irene Colombo, Italy.

“Charming” is the best way to describe Milan: a metropolitan city, the capital of fashion, a wonderful place to admire the neoclassic architecture and the best city to taste typical Italian food. Milan is a big city situated in northern Italy, county seat of the region of Lombardy. It is the second most populated city in Italy with more than 1.3 million citizens. It is full of attractions and things to do for tourists as well as for local people.

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The city center is amazing and, if you are an art lover, you must come and visit it. You can see the “Duomo”, a huge Catholic cathedral built according to the Italian gothic style; it took more than six centuries to complete the church and lots of famous architects and painters like Leonardo da Vinci and Donato Bramante contributed. The Dome is open almost every day and you can go inside and admire the beautiful columns and the altar and, if you want, you can also take the elevator to go on the roof and enjoy the view of the city and to look at the so called “Madonnina”, a golden statue of Maria situated on the top of the church. A curiosity about the Dome is that above the altar there is a little box which contains one of the nails with which Jesus was crucified.

Another wonderful example of inspiring architecture is represented by the “Galleria Vittorio Emanuele”, a covered passage built in the 19th century to connect the Dome Square with the famous “Teatro Alla Scala”, one of the first theatres built in Italy and one of the most well-known theatres in the world.

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Italian food is renowned all over the world and if you have a good appetite, Milano is the perfect place for you. There are lots of good restaurants in every corner, some of them are quite cheap while others are expensive, but believe, me they are definitely worth it! A really good area where you can find restaurants, but also clubs and bars that have happy hours every day or where you can hang out at night, is “Milano Navigli”. It is a zone situated a little bit outside of the downtown center, but it is really easy to reach, even with public transportation. This area takes the name from the canal that passes through it and it is a really typical part of the city.

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This beautiful city is also known as the capital of fashion. Everyone wants to go there to go shopping because a lot of famous designers are Italian and they all have their boutiques there; it is also easy to see models walking around the city. The best places where you can go shopping are “Via Vittorio Emanuele” and “Via Montenapoleone”.

Every year in the beginning of October we have “Fashion Week”. During this period, there are parades everywhere all over the city and lots of stars and famous people come to Italy to join the event. I personally love the Fashion Week because, if you walk around in the streets, you can feel that there is a special atmosphere and in particular there is one night, the Vogue Fashion Night Out (VFNO), where all the shops are opened until midnight and there are “fashion” parties in the nightclubs.

As I showed you, Milan is a really beautiful city. There are lots of people living there and sometimes life can be a little bit chaotic, but I love the fact that I live in a city that has every kind of attraction. There are friendly people, amazing shops, delicious food and such a lively nightlife; so if you come to Italy, you need to stop in this city and enjoy all the experiences that it offers!

Wanderlust – the Need of Travel

Stella Pioli, Italy

I love to travel. Don’t you love that feeling when your first waking thought is, “Oh, yeah…I’m going somewhere today!”?. My parents and grandparents always told me to explore the world, because if we were meant to stay in one place, we’d have roots instead of feet.

 

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A word that we always hear more often is “Wanderlust”. For those who don’t know what it is, it means a strong desire for or impulse to travel and explore the world. It may reflect an intense urge for self-development by experiencing the unknown, getting to know unfamiliar cultures, ways of life and behaviors, or may be driven by the desire to escape. For them, it’s not only travel, but a challenge; they explore places where they are likely to be pushed out of their comfort zones or encouraged to take risks.

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Not everybody is meant to travel. There are some people who never feel the urge to leave the house. Staying in the city they came from, hanging out with the people they have known since they were kids, sitting on the same the couch, and staying in the 360 degrees that immediately surrounds them: they’re happy with that. A lot of people in this world don’t see the point of travelling, and most say it’s a waste of time, money, or it’s scary to travel to places that are far away.

“The world is a book and those who do not travel read only one page” – Saint Augustine

Then there are the rest of us: the people who can’t sit still and always keep their passports on them – just in case. In fact, if we did not love to travel and explore a new culture we would have never taken this trip to Santa Barbara. It doesn’t matter if you stay for 4 weeks or 9 months, you had the impulse to travel, you were bitten by the travel bug. We are still finding and preparing ourselves for school and career. The skills and experience we gain from traveling abroad gives us life-long personal benefits as well as a leg up in the professional world.

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But have you ever wondered why some people need to travel more than others? For those people, it becomes one of life’s essential needs, as important as food and shelter.

Well, a study shows that such behavior traits with a gene variant known as DRD4-7R, which is thought to be present in around 20 % of the population. Some have even nicknamed it as the “wanderlust gene”. DRD4 is a dopamine receptor that helps control the levels of dopamine in our brains. The 7R allele is associated with increased risk-taking, curiosity and various psychiatric disorders including ADHD, alcoholism and drug dependency.

 

The Earth is filled with infinite experiences, wonders and once-in-a-lifetime opportunities. Imagine, camping out underneath the aurora borealis in the Canadian tundra or hiking through the Sacred Valley of Machu Picchu. I believe that a lot of education is experienced in a classroom or through a textbook, but it isn’t nearly as fulfilling or effective as traveling the world.

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We are inspired to live better, to be happier and to give back to those in need. Our lives are defined by experiences. The greater the number of experiences, the better the definition of life becomes.

“You only live once, but if you do it right, once is enough” – Mae West.

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A Peak Into The Family Business

Bart Rooijakkers  (The Netherlands)

“What else are you gonna do all summer?” Is what I heard every year before the vacation. From my family who was trying to persuade me to work for the company during the summer. Despite my protest, i was actually convinced every year.

From the day i turned 9, Working in the family company became a regular thing. My family has a bulb farm, They farm the bulbs other companies use to grow flowers to sell them. The whole family regularly worked here to help out, and earn money on the side. Although i was never really big on the work, It was always a good time working with my nephews and nieces. We used to have a lot of fun just messing around, This, however, resulted in less work being done.

 

Rooijakkers Breezand B.V was founded in the year 1906, The first bulbs were harvested by my great-grandfather Henk Sr. In his years of being in charge, he made a simple small-town bulb farm into a Multi-national Allround the year farm. Then after he passed away My Grandfather Jacob Rooyakkers Took the reigns, he had a big part to play in the expansion of the company. In 1991 he, Along with another dutch Farmer named: Jan Van Der Wereld, Became partners in the Sun Valley Group. A group of farmers/businessmen that work around all across the world.

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Jacob (Left) Jan (Middle) Leen (right)

 

 

 
Currently, Rooijakkers B.V has business with a lot of different partners all around the world. The biggest business is with The United States, However, there are farms/Partners in: Kenia, France, and Canada aswell. In The United States. Somewhere in the 90’s, the 3 partners decided it was time to expand their business into another branch: Real Estate. They bought all the ground in a small town. They rent these houses to people who live there. This makes for good business. however, the costs were high aswell, Because a lot of buildings needed repair/work done to them.

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When my Grandfather started getting of age, He asked his Sons/Nephews To help him run he company. Which they did, The “Board” now consisted of: 3 Brothers (My Uncles and Father), And 3 Nephews. They ran the company for several years until for personal reasons 2 of the nephews stepped out of the company. After this it was just: My Grandfather, the 3 brothers and 1 nephew. in 2010 My grandfather passed away, this led some tragic problems. 4 years after this the company was now run by: My father, my Uncle and the nephew. As it currently still is.

 

as of my own experience with the company, Although i did not like the work. I am glad i worked in the company for all those summers. As it has shaped my personality and thoughts in a big way. I stopped working for the company in the year 2017, because of school and different personal reasons. i will always remember the days in the glaring summer sun, and these are the memories that remind me of home. Although it’s good to be here i miss the sight of the fields full of flowers.

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A New Era in Global Marketing Communication

A New Era in Global Marketing Communication

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Writer: Shantel F. Mbulo

A question regarding globalization, which we an answer to is. How will the global market look in 10 years? Well that is a question I can answer in a heartbeat. With the growing demands and emerging economies such as Brazil, Russia, India and last but not least China, call for new marketing strategies. A marketing strategy that works in Denmark might not work in Zambia, caused by language barriers and cultural differences. In order for a Danish company to successfully penetrate the Zambian market, the company must seek above gaining economic surplus. The company might even need to adjust their product to the country in interest.

 

Communication Is Key Another important factor to be aware of, is the manner in which you communicate. Before penetrating a market, research is the core of succeeding. Behavioral patterns vary, consumers therefor demand to know why a company belongs in their country, and a company should be very keen on emphasizing this. Hence, hyper-transparency is king, if any failure on this field a company simply gets discredited and weakens its opportunity. As Eminem rapped it “You only got one shot do not miss the chance to blow”.

Digitalization of Globalization The past 5 years there has been huge growth in PR companies. This is caused by the growth in digital influencers such as bloggers, reviewers etc. This has called for more media awareness. The Internet never sleeps; you therefore need to be aware of the vast changing trends. However, not all get to be a part of the vast change. There are still 3rd world countries that are left out. Though they are following the smartphone trends, they still don’t have the network to use the internet as we do in the western world. Some third world countries still live by the pre-industrial model, it is therefore impossible to approach them as they were a third world country. So, what is the perfect recipe as to including these on the global scene? A lot of companies seem to fail on this task.

offshoringThe Effect of outsourcing At times companies decide to outsource in order to gain higher economic surplus in their company. Unfortunately this is done without reviewing the country’s infrastructure. With this being said, outsourcing is not only negative, it is positive as it creates jobs for people who otherwise would have been unemployed. However, as mentioned previously. If the only goal is to gain economic surplus, it will be an unstable business, if the cultural communication is poor so will communication be in general. For a business to thrive better on foreign grounds you must make an effort to communicate, be transparent, an reliable to ensure a healthy relation within the company as well as having a good reputation amongst 3rd word countries.

Street Art

Cassandra Klaesson, Sweden

What are my thoughts about the street art?
Yeah, they are mixed. But I think it could be something beautiful. Some street artists are pretty good and are making some big changes in the cities. Making it more colorful.
But there are some people that writes meaningless words on walls or buildings. And that’s one of the things I don’t like.
But just because some people are destroying the town with these meaningless words doesn’t mean a city must remove them all. That’s just wrong. Instead it could possibly work with this and come up with a solution.

One of my favorite artists is Banksy whose gender we don’t know. When he first started with street art, he was just doodling his name everywhere. Maybe not that fancy. But he made something fun with it. He wrote his name on places you would never think a street artist would reach. Making the world become interested in the art. And, in time, the “doodles” developed artistically. They developed a meaning behind the art. Art have opened eyes for people and what is happening around us in the world. And because of it he has started a discussion about things around street art. Making people getting involved. Although he also made some enemies on the way, he doesn’t think about it and it’s just doing the thing he loves. But he mostly could do this because he’s been hiding his identity.

After all he’s been an inspiration to many. Art doesn’t have to be about colorful paintings, self portrait or a nice picture of a landscape. It could also be something on the wall you walk by each day on your way to work.

 

But the street art is not just some doodles on the wall. It could be knitting around a street lamp, bridge or something completely else. Or you could make the plates with the street signs more colorful or just pimp them. Street art doesn’t have a limit.

 

But as I wrote before, there are some bad things about street art, like the words are either racist or just bad in general. And sometimes it is in the inappropriate place, like a building or a monument that has some historical importance and is destroyed from these irresponsible “artists”. There are a lot that could be destroyed by street artists. And because of it the debate about street art is growing and there are a lot of people that want street art to be banned. I understand if something that’s already beautiful gets destroyed.

One solution is that some cities designated street art walls where people can come and do their art or just practice. But it still doesn’t stop some people from doodling somewhere else.
In a city nearby where I live they have these kind of walls as seen below, and I been walking past them many times and love some of the paintings.

But I still think cities could do more for the street artists. The cities should help them like they help other sports or artists. I think everyone deserves to do what they love. Some ideas are that they could get sponsored projects from the cities, like making a old wall look “new”. Or for example an old house that they couldn’t afford to renovate. Why don’t they create cool artwork with it?
There is a lot of possibilities you could do and it’s only your imagination that could stop you.

  A wall from my hometown Simrishamn, Sweden.