Stéphanie Portmann, Switzerland
Blogging about food, vacation or daily life is nowadays totally normal. Not just celebrities post their breakfast each day, also unknown teenagers and students upload all kinds of useless information on Instagram or YouTube and try to influence people.
Firstly, blogging in general means to update followers with each movement a blogger makes. Eat an acai bowl for breakfast, run to the gym for a workout in the afternoon and visit a gala in the evening is a normal day, but the most important job is reporting everything for the fans online. The more followers they can get, the more goodies they receive. Furthermore, visiting foreign countries without spending money or wearing gratuitous designer clothes is not possible without sponsors.
People are influenced to buy the same clothes or food as the celebrity. The reason influencers do that is very simple, to get money. When they promote, for example, a watch from Daniel Wallington, the company of the watch pays the influencer for the promotion. Another way would be doing advertising with the face of an influencer. However, it is more effective to advertise on social media these days.
Secondly, blogging is different in various countries or regions. In America, Chiara Ferragni runs the throne with 13 million Instagram followers. She recently became a mommy and almost every day posts a picture of her son on Instagram. He even has his own hashtag #LeoncinoMio. In Germany, the twins Lisa and Lena or BibisBeautyPalace are influencing a lot of fans. The became famous through musical.ly or YouTube. All influencers post the same things like food, beauty, fashion or health. Almost all bloggers are influencers, but not all influencers are bloggers.
Thirdly, since we have social media people have changed. The girls would like to look like Kylie Jenner or Ariana Grande, the boys, on the other hand, like Christiano Ronaldo. The ideal of beauty today is using as much makeup as you can, wearing the most expensive clothes as possible and living just with protein shakes, fitness, and vegan food. Young teenagers focus more on their appearances and how to become prettier or getting more likes than others on Instagram. Instead of focussing on that they definitely should like how they really are without the opinion of someone else.
From my point of view, I do not like that world. It is all about looking fabulous and being skinny, but still having a huge butt and money. The opinions of fans and potential followers are more important than their own. This unreal world would be better without wanna-be-youtube-stars or influencers-doppelganger who want to become like their idols. This illusion should be turned into reality to help third states or doing good deeds for the community.