By Valentina Monnerat, Switzerland
Rip Curl is an Australian designer and manufacturer of surfing sporstwear and clothes. It’s one of the largest surfing companies in Australia, Europe, America and South Africa. The CEO of the company is Michael Daly.
The name “Rip Curl” comes from a surfboard that one of the co-founders bought in 1968: “Ripping was groovy, surfing was groovy, we wanted something groovy” -Matt Warshaw
At first the company was producing surfboards, and in 1970 they started to produce high quality diving technology wetsuits for surfing.
Rip Curl created one of the most powerful marketing campaigns in surfing history, The Search. “We were looking for a way to describe ourselves to surfers and customers which illustrated who we really were as a group of people”
A lot of amazing surfers are sponsored by Rip Curl, like Alana Blanchard, Owen Wright, Gabriel Medina and much more.
I think Rip Curl is an amazing brand, the designs are always really creative and all the products are really good quality.