A new era in Global Marketing Communication
Writer: Shantel F. Mbulo

A question regarding globalization, which we an answer to is. How will the global market look in 10 years? Well that is a question I can answer in a heartbeat.

With the growing demands and emerging economies such as Brazil, Russia, India and last but not least China, call for new marketing strategies. A marketing strategy that works in Denmark might not work in Zambia, caused by language barriers and cultural differences. In order for a Danish company to successfully penetrate the Zambian market, the company must seek above gaining economic surplus. The company might even need to adjust their product to the country in interest.

Communication is key Another important factor to be aware of, is the manner in which you communicate. Before penetrating a market, research is the core of succeeding. Behavioral patterns vary, consumers therefor demand to know why a company belongs in their country, and a company should be very keen on emphasizing this. Hence, hyper-transparency is king, if any failure on this field a company simply gets discredited and weakens its opportunity. As Eminem rapped “You only got one shot do not miss the chance to blow”.

Digitization of globalization The past 5 years there has been huge growth in PR companies. This is caused by the growth in digital influencers such as bloggers etc. which calls for more media awareness. The Internet never sleeps; you therefore need to be aware of the fast changing trends. However, not all get to be a part of the vast change. There are still 3^rd world countries who are left out….