Matilde Serri Pini, Italy
Innovation is the best way to describe the style of Hedi Slimane. In every fashion house he has worked in, he always leaves an indelible mark.
Already in the year 2000, in the house of Dior he created the Dior Homme line upsetting the whole fashion system, fusing male and female lines, tight sleeves and an occasional cravat which became the new concept of fashion. Thus, he abandons the idea of ”classic” typically approached by the name of Dior.
In 2007 the revelation.
The designer abandoned Dior , and decided to move to Los Angeles to devote himself to music and photography. His passions are always crisp: thus creating a sort of personal diary and archive with his best shots. It is affiliated with the local scenario, to rock’n’roll and indie subcultures and to its emerging artists; this setting continues to revolutionize the artist’s thought.
He returned to Saint Laurent in 2012, instilling a rock vision in the brand, thus redesigning a more youthful and accessible picture compared to something strictly traditional. A return to the full ’70s, the same Slimane claims to have drawn inspiration from his youth heroes as Mick Jagger, David Bowie and Mick Jones.
But the true “californication” of the designer was completed with the transfer of the French house of Saint Laurent to SoCal. He compared LA to the London of the 70s: “an overlap of cultures and genres”.
The gesture of the designer provoked a division of opinion from those who grasp the geniality of the action ,to those who criticize without understanding the real motivations that have pushed the artist to do so.
In conclusion, as The Red Hot Chili Peppers sing about californication in a negative sense Psychic spies from China try to steal your mind’s elation
And little girls from Sweden dream of silver screen quotation
And if you want these kind of dreams it’s Californication.
In contrast, Hedi had his own version of californication, with the only difference that he knew how to capture all the positive and artistic aspects of the place, creating the califonication style , in particular LA style , a capital of fashion.